47%lower CACLower customer acquisition costs
In just three months, Nuture cut CAC by 47% and grew its new customer count by 64%.
Cases
Brands that escaped the ROAS trap
Nuture and Mais Mu looked past their ad numbers to decide how to grow. Nuture spent less per new customer. Mais Mu relied less on paid ads and found ways to sell up to twice as much.
In practice
What was at stake
Can you bring in more customers for less? What if some of the ad budget went toward free shipping?
Lower customer acquisition costsIn just three months, Nuture cut CAC by 47% and grew its new customer count by 64%.47%lower CAC
When is it worth shifting media spend to free shipping?Mais Mu shifted part of its media budget to fund three days of free shipping. The question was how much it would cost to win new customers with that offer.CACFree shipping47%lower CACCACFree shippingWhen is it worth shifting media spend to free shipping?
Mais Mu shifted part of its media budget to fund three days of free shipping. The question was how much it would cost to win new customers with that offer.
Challenge
See whether part of the acquisition budget could fund an incentive to win new customers.
Approach
Mais Mu redirected part of its media budget to fund three days of free shipping.
What to measure
New customers, subsidized shipping costs and contribution margin help determine whether to run the offer again.
Brands that grew with nowle
What growth decision are you facing?
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