GrowthCut waste
We compare media spend, orders and margins to find campaigns and offers that cost more than they deliver.
Growth based on profit
CAC engineering™
the science behind the fastest-growing brands
Brands that grew with nowle
How it works
Where is the waste, and where are the opportunities?
We use media, order and margin data to decide where to invest and what to test.
Growth
01Waste
02Levers
03Science
04Playbook
Customer acquisition levers
We identify which channels, ads and offers can attract more customers at a cost the business can sustain.
The science of growth
We test hypotheses and measure the effect on new customers, acquisition cost and margin before deciding what to scale.
Implementation playbook
Your team gets a plan with priorities, owners and metrics to put decisions into practice and track results.
Cases
Brands that escaped the ROAS trap
Nuture and Mais Mu looked past their ad numbers to decide how to grow. Nuture spent less per new customer. Mais Mu relied less on paid ads and found ways to sell up to twice as much.
In just three months, Nuture cut CAC by 47% and grew its new customer count by 64%.
Mais Mu shifted part of its media budget to fund three days of free shipping. The question was how much it would cost to win new customers with that offer.
Run the numbers before Black Friday
Use your own numbers to simulate discounts, media spend and customer acquisition goals before the campaign.
What growth decision are you facing?
Tell us what’s holding you back and we’ll figure out the next step together.
A few frequently asked questions
What is CAC engineering™?
nowle’s method for deciding where to invest in customer acquisition. It compares media, pricing, coupons, shipping and gifts, and measures cost per new customer and margin.
How do you know if growth is profitable?
ROAS compares the revenue attributed to ads with media spend. To decide whether to scale an initiative, we look at how many new customers came in, what it cost to win them and how much margin they generated. When repeat purchases matter, we track margin over time to estimate when the investment pays back.
How do we start working together?
The first conversation starts with a decision you need to make, such as where to cut waste or how much to invest to win more customers. Using the data available, we identify opportunities and build a plan with your team covering what to test first, who does what and how to measure the result.